Microsoft connects LinkedIn with Dynamics challenge to Salesforce

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Microsoft Corporation is taking on Salesforce.com in the battle for the CRM market. The Corporation will launch a new version of Microsoft Dynamics 365 that includes data from LinkedIn, the professional social network it paid $26 billion for last year December.

It will be the biggest move after Redmond company’s largest-ever acquisition. Using this feature user will get LinkedIn Sales Navigator data in the Dynamics 365 Sales dashboard. Users who have both systems integrated will see information from LinkedIn profiles inside the lead, contact, account and opportunity pages of Dynamics 365 Sales. Dynamics and LinkedIn Sales Navigator will sync their information which will enable systems up to date on activity from Microsoft’s CRM and vice versa.

LinkedIn currently hosts more than 500 million registered users  – up from 450 million in October 2016. The upgraded software will be available in July. Dynamics and LinkedIn’s Sales Navigator will cost $135 per user, per month. Microsoft says that rate is about half the price of the competitive software.

Also announced Dynamics 365 for Talent, a series of HR modules for recruitment and staff management and Dynamics 365 for Retail to manage operations.

Scott Guthrie, who leads Microsoft’s Cloud and Enterprise unit, writes the plans in a blog post

Sales Navigator with Dynamics 365 will dramatically increase the effectiveness of salespeople by tapping into their professional networks and relationships, giving them the ability to improve their pipeline by:

  • Leveraging signals across email, CRM, and LinkedIn to get contextual recommendations for the next best action within Dynamics 365 for Sales, facilitating introductions directly through the company’s network, and sending InMail, messages and customized connection requests
  • Engaging buyers with tailored content throughout the account lifecycle, and getting account and lead updates including news mentions and job changes
  • Building strong relationships with existing contacts through access to LinkedIn profile details including photos, current roles, and work history.

The integration with Dynamics 365 for Sales means it will make more sense for people using Sales Navigator to buy Microsoft’s CRM, which is a killer for other competitive software like Salesforce and Oracle.

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